Social media has changed the way businesses interact with new and existing customers on the Web and has become a powerful marketing tool. Several industries rely heavily on word of mouth marketing to drive new customers.

Social media has transformed word of mouth, turning the traditional marketing approach into an enhanced real-time source of sharing information. It has become critically important for businesses to participate in social media and provided consumers with a way to instantly interact with the business and other consumers. Reaching new customers through social media can be done organically over time and through paid advertising.

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We did it again! We are very excited to announce that our ongoing Landmark Bank search engine marketing campaigns were selected as a featured case study on Marketing Sherpa this March.

Did you get a chance to read about Landmark's award-winning success?

Be sure to read it on Marketing Sherpa today!

Pay Per Click (PPC) campaigns in Google provide a great opportunity for businesses to appear in search results for targeted keywords, direct visitors to a landing page, and watch those visitors convert. But the online marketing fun doesn’t, and shouldn’t, stop there!

After your team optimizes the title, URL and copy of the ad, consider two additional advanced ad optimization opportunities to further encourage the user to click on your ads and convert.