SteadyRain Digital Clarity

Google Says Give Your Content an Author!

SteadyRain — Thu, 10 May 2012 01:40:00 GMT

The ability to link website content with the author in organic search can enhance your potential visitor’s experience. By including authorship, it provides an added layer of authority and trust, making the visitor much more likely to click on your organic search result than your competitor.

Travel Mobile Usage on the Rise

SteadyRain — Fri, 04 May 2012 01:27:00 GMT

Mobile usage is on the rise this year, especially in the travel and tourism industries, which is perfect with the travel season right around the corner! According to eMarketer, 16 million Americas will book travel plans via mobile in 2012, a 33% increase from last year.

Missouri Leads Pinterest and Other Useful Stats

SteadyRain — Mon, 16 Apr 2012 20:42:00 GMT

Reports are starting to emerge about Pinterest rising in the social media ranks, surpassing LinkedIn, YouTube, and numerous blog platforms, putting it right at number three, right behind Facebook and Twitter. It’s amazing how fast in popularity and overall growth this site has become within the past year. And what’s even more interesting is the amount of users that are located right in our backyard.

Local Search Uncovered! [INFOGRAPHIC]

SteadyRain — Wed, 11 Apr 2012 20:14:00 GMT

Local search is necessary when geographic identifiers are an important part to your overall search engine optimization strategy. Therefore, SteadyRain's Online Marketing team gathered some useful data into an excellent infographic for further consideration when deciding on whether or not you should integrate local into your next campaign.

Some of the numbers may be surprising!

Happy Easter from SteadyRain!

SteadyRain — Fri, 06 Apr 2012 19:56:00 GMT

The Great Debate: Android vs iPhone

SteadyRain — Fri, 06 Apr 2012 19:38:00 GMT

Deciding the type of smartphone to purchase for personal use is a topic of great debate behind the walls of SteadyRain. Advocates for Android and iPhone appear, sharing strong opinions as to why one platform is better than the other. However, in our digital agency, no smartphone decision is ever wrong.

We reached out to the mobile department and asked two team members, Joe and Jason, to share their personal views on the great debate of Android vs iPhone.

Facebook Timeline: 5 Big Changes For Business Pages

SteadyRain — Tue, 27 Mar 2012 18:34:00 GMT

As Facebook Business Pages start to settle in to the new timeline, there are a few important things all businesses need to acknowledge during this transition.

Several new features will be introduced, which will enhance the business’ overall presence on the social network. Consider these five changes and how they could help improve your overall online marketing strategy.

Happy St. Patrick's Day!!

SteadyRain — Fri, 16 Mar 2012 18:53:00 GMT

Expand Your Reach with Paid Social Advertising

SteadyRain — Wed, 14 Mar 2012 00:09:00 GMT

Social media has changed the way businesses interact with new and existing customers on the Web and has become a powerful marketing tool. Several industries rely heavily on word of mouth marketing to drive new customers.

Social media has transformed word of mouth, turning the traditional marketing approach into an enhanced real-time source of sharing information. It has become critically important for businesses to participate in social media and provided consumers with a way to instantly interact with the business and other consumers. Reaching new customers through social media can be done organically over time and through paid advertising.

6 Ways to Optimize Videos for Organic Search

SteadyRain — Thu, 08 Mar 2012 03:45:00 GMT

Currently, videos share a significant amount of organic search space with text content, and the importance of optimizing this content is great. If you are using the video on the web, whether it is for online marketing purposes, public DIY clips, or highlighting your business’ culture, don’t forget to optimize the made-for-public video with these techniques. Give your video the best chance of being found online by your future customers.

SteadyRain's Online Marketing Featured On Marketing Sherpa

SteadyRain — Thu, 01 Mar 2012 22:41:00 GMT

(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); Tweet We did it again! We are very excited to announce that our ongoing Landmark Bank search engine marketing campaigns were selected as a featured case study on Marketing Sherpa this March. Did you get a chance to read about Landmark's award-winning success? Be sure to read it on Marketing Sherpa today!

How To Utilize Google Analytics' Advanced Segments

SteadyRain — Tue, 28 Feb 2012 20:26:00 GMT

Google Analytics provides users the opportunity to customize reporting content for your online marketing efforts, drilling down to the exact information that is required. Whether you are looking to capture visitor data from an A/B test, measuring conversion types, or locating something completely unique to your campaign, Google Analytics’ Advanced Segments is a great jumping off point to help locate that specific information.

Creating segments is quick and can be immediately applied to the specified date range of your online marketing campaign...

Mardi Gras 2012!

SteadyRain — Fri, 17 Feb 2012 21:11:00 GMT

From SteadyRain, be safe and enjoy this year's Mardi Gras celebration!!

3 Strategies to Make Your Customers Love You

SteadyRain — Wed, 15 Feb 2012 01:03:00 GMT

As Valentine’s Day approached, I started to remember the ways we celebrated this day in grade school. I remember I was a fan – we would come to school dressed in pink, red, and white, have our usual classes in the morning, and finally, around 1pm we would start our all-school Valentine’s party! Sugar was consumed in mass quantities, cards were dropped into our handmade boxes, and teachers didn’t mind that we chatted with our friends until the school day was over.

When I think back on all the preparation that went into making the day memorable for all those involved, I started to find comparisons between how we celebrated the day then and how the sentiment that was previously involved should be carried over into today. And these sentiments can not only work in your day-to-day life but also serve as smart and thoughtful marketing strategies that will make you stand out from the competition.

Happy Valentine's Day!!

SteadyRain — Tue, 14 Feb 2012 20:08:00 GMT

4 Quick Tips to Improve Local SEO Performance

SteadyRain — Tue, 14 Feb 2012 04:12:00 GMT

Search engine optimization (SEO) can be an overwhelming task, however there are several tactics every business can do to increase their search engine presence. One way is to prepare a local search engine optimization strategy, which optimizes local profiles to increase organic rankings within major search engines and local directories.

According to Google, 97% of consumers search for local businesses on Google, which is why it is so critical for businesses to ensure they are represented on a local level. Here are a few tips that every business can implement to improve local SEO performance.

To Blog or Not To Blog: Is That Your Question?

SteadyRain — Wed, 08 Feb 2012 03:23:00 GMT

Several posts have circulated the online space questioning if blogs or the act of blogging is dead. I started to read why certain organizations turned off the lights on blogging, but still I’m left with questions.

Blogging is not necessarily something that places opportunities on your doorstep within the first week, although that’s not to say that doesn’t happen. Blogging is a process. It builds upon itself, offering engaging content to the targeted audience. Content marketing is a commitment that will not only give value to the reader but also to the organization that decides to take on this challenge. Instead of giving up before the first blog post is drafted, consider the ways blogging is a true benefit to your business:

Happy Groundhog Day!

SteadyRain — Fri, 03 Feb 2012 02:50:00 GMT

Web Development Featured on Marketing Sherpa

SteadyRain — Wed, 01 Feb 2012 20:28:00 GMT

We are very excited that the Missouri Division of Tourism web development project was selected as a featured case study on Marketing Sherpa this past January.

Did you get a chance to read about the Division's award-winning improvements?

Be sure to read it on Marketing Sherpa today!

3 Quick Ways to Refresh Your SEO Strategy

SteadyRain — Tue, 31 Jan 2012 21:47:00 GMT

Let’s examine the initial search engine optimization (SEO) leaps a company might have made in 2011. First, the business performed the necessary keyword research that drove quality traffic to a targeted landing page. Once the visitor reached the landing page, the site presented engaging calls to action and copy that spoke to the visitor’s business and/or consumer needs. Second, the business claimed their name on local directories, social networking sites and even started a blog.

Great. Now, what is planned for 2012? It’s important to not get too comfortable with last year’s strategy as the goal with SEO or any marketing campaign is to grow, not maintain. Here are a few quick suggestions we recommend: