70% of online shoppers will actually put items in their cart and fail to follow through with the purchase. While at first glance, this appears to create a huge problem for retailers, it actually creates an opportunity for creative retargeting and dynamic remarketing.
Consumers need a push, a push retargeting can provide. This form of online advertising is effective for e-commerce vendors, less expensive than traditional display advertising and usually has a higher conversion rate, while generating more product and brand interest.
To help you navigate setting up your first retargeting campaign or strengthening your existing one, we've provided a list of tips to give your strategy an extra boost.