Web Development Featured on Marketing Sherpa

We are very excited that the Missouri Division of Tourism web development project was selected as a featured case study on Marketing Sherpa this past January.

Did you get a chance to read about the Division's award-winning improvements?

Be sure to read it on Marketing Sherpa today!

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3 Quick Ways to Refresh Your SEO Strategy

Let’s examine the initial search engine optimization (SEO) leaps a company might have made in 2011. First, the business performed the necessary keyword research that drove quality traffic to a targeted landing page. Once the visitor reached the landing page, the site presented engaging calls to action and copy that spoke to the visitor’s business and/or consumer needs. Second, the business claimed their name on local directories, social networking sites and even started a blog.

Great. Now, what is planned for 2012? It’s important to not get too comfortable with last year’s strategy as the goal with SEO or any marketing campaign is to grow, not maintain. Here are a few quick suggestions we recommend:

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Advanced Opportunities for Pay Per Click Ad Optimization

Pay Per Click (PPC) campaigns in Google provide a great opportunity for businesses to appear in search results for targeted keywords, direct visitors to a landing page, and watch those visitors convert. But the online marketing fun doesn’t, and shouldn’t, stop there!

After your team optimizes the title, URL and copy of the ad, consider two additional advanced ad optimization opportunities to further encourage the user to click on your ads and convert.

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Pinterest – The New Online Marketing Platform & How You Can Benefit

Pinterest for your business with SteadyRain I first became aware of Pinterest several weeks back when a few Facebook friends were raving about this easily addictive website.

Being the skeptic, I was thinking there is no way this site could be that appealing. But I was definitely interested, so I jumped on the bandwagon and started to check it out... And as I began to think about it more, I couldn’t help but think of the benefits that exist for businesses. From search engine marketing to content creation, this site can help your online marketing strategy.

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2012 Business Marketing Trends to Watch

As we begin to settle into 2012, we look forward at the necessary components, which will comprise New Year strategies.

At SteadyRain, our strategists compiled a list of the most important trends to consider as your strategies move into the new year. From online marketing to mobile development and internet strategy, we have you covered!

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4 Quick and Easy Ways to Optimize Your Facebook Page

facebook optimization with SteadyRainConsistency through all media channels is still one of the best ways to increase the amount of touch points that consumers have with your brand, and search engine optimization (SEO) is the quickest way to accomplish this.

We have provided you 4 quick ways businesses can optimize their Facebook page and be search engine friendly.

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SteadyRain Welcomes Tara Hergenroether!

Tara HergenroetherSteadyRain is excited to announce the addition of Tara Hergenroether as a Senior Project Manager.

Tara joins the strategy team to manage client relations and day-to-day project operations. Tara brings years of project management experience with an extensive understanding of web design and best practices.

With a diverse background composed of both creative and analytical roles and a passion for success and efficiency, Tara will be able to deliver effective, thoughtful campaigns to her diverse portfolio of clients at SteadyRain.

To learn more about Tara and her stellar background, please visit our Strategy Team page or read the full press release here.