Google Analytics iPhone App, Microsoft’s Major Layoffs and More: Today’s Tech News Thursday

technology st louisWelcome to Tech News Thursday, a compilation of the latest technology news. If you want to catch the best mobile developmentweb designonline marketingdigital strategy recommendations and more in one place, this is the weekly list for you.

This week's highlights include Microsoft's decision to lay off 18,000 employees, a new hot app for online marketers, meme search tools, LinkedIn's latest acquisition and more.

Read the rest of entry »

What is Google Tag Manager & Why Your Brand Should Be Using It

What is Google Tag ManagerFor most search engine marketers, Google Tag Manager is low on the totem pole as far as priorities go. The truth is every marketer should at least know about Google Tag Manager and how it can work to make our lives easier. So, what is Google Tag Manager, and why is it important?

As digital advertisers, the need to monitor the performance of websites is a crucial, ongoing process. The speed of a website is one factor that can prohibit site performance; influencing bounce rate, decreasing time on site and ultimately decreasing interest in a product or service area.

With all the tags webmasters embed into a site’s code; Google Analytics, Adwords, etc. codes tend to clutter up the inner frames of a website, slowing down performance. Google actually uses site speed as one metric in their search algorithm.

You may not think about tracking which tags are actually in place and increasing your site speed, but doing so should definitely be on your list of SEO action items. Google Tag Manager is a free tool that does just this.

Read the rest of entry »

Mobile Apps for Business: Should Your Company Invest & Why They Matter

Advantages of Mobile Apps for BusinessHow much time do you spend on your mobile phone? On average, U.S. consumers spend 2 hours and 42 minutes on their devices every single day. 90 percent of that time, 2 hours and 19 minutes, is spent in mobile applications.

Mobile apps for a business offer the opportunity to constantly be in the peripheral vision of its audiences. By downloading an app, consumers cement brand loyalty.

The impact of mobile apps on business is huge. Want a piece of the pie? Building a mobile app may be a business-generating opportunity for your brand, because as the statistics above indicate, it’s becoming exponentially more important for companies to develop a targeted solution for their target audiences.

Before jumping into a decision, consider the disadvantages and advantages of mobile apps for business and ask yourself these three questions to determine if a mobile app is right for your brand.

Read the rest of entry »

The Consumer Employee: 5 Enterprise App Requirements for a Successful User Experience

Enterprise App DevelopmentAs mobile strategy and development experts, we love sharing our knowledge with others. We often write guest posts and articles for other online publications to help digital marketers and mobile technology enthusiasts learn more about building strategic and successful mobile apps. 

Today, SteadyRain Partner and head of mobile strategy, Joe Marcallini, is on Enterprise Apps Tech, discussing how to build powerful enterprise application user experiences by treating employees like consumers. Read the article here.

Read the rest of entry »

Apple’s Road to Shatterproof Screens, Content Marketing Topic Generation and More: Today’s Tech News Thursday

technology news st louisWelcome to Tech News Thursday, a compilation of the latest technology news. If you want to catch the best mobile developmentweb designonline marketingdigital strategy recommendations and more in one place, this is the weekly list for you.

This week's highlights include four places to find content marketing ideas from resources you already have, the most tweeted-about sporting event ever and how to get more fo your tweets indexed in Google.

Read the rest of entry »

Is Your Brand Using Mobile Paid Search? If not, you’re Missing Out

mobile paid searchMobile is the fastest growing, most under-utilized platform in paid search. Mobile paid search advertising spend increased 135% during the first quarter of 2014, and accounts for 25% of total advertising spend globally.

While mobile paid search advertising is growing, it still lags behind desktop ad spend even though consumers are using their mobile devices more than their desktops.

By the end of 2015, mobile paid search clicks are projected to surpass desktop clicks.

It’s apparent. Consumers have gone mobile, and one of the major benefits of mobile marketing is that not all advertisers have jumped on board.

Is your brand utilizing mobile paid search? If not, here are the benefits you are missing out on.

Read the rest of entry »

Facebook's Secret Experiment, Google Authorship Changes and More: Today's Tech News Thursday

tech news st louisHappy almost-Independence Day! In this week's list of top technology headlines, we've highlighted Facebook's secret psychological study on its users, upcoming Google Authorship changes and how to adapt your SEO plan accordingly, Google's acquisition of Songza and more.

Read the rest of entry »

Enjoying our insights? We'd love to work with you.

Contact us today.

Sign Up For Our Newsletter