For most search engine marketers, Google Tag Manager is low on the totem pole as far as priorities go. The truth is every marketer should at least know about Google Tag Manager and how it can work to make our lives easier. So, what is Google Tag Manager, and why is it important?
As digital advertisers, the need to monitor the performance of websites is a crucial, ongoing process. The speed of a website is one factor that can prohibit site performance; influencing bounce rate, decreasing time on site and ultimately decreasing interest in a product or service area.
With all the tags webmasters embed into a site’s code; Google Analytics, Adwords, etc. codes tend to clutter up the inner frames of a website, slowing down performance. Google actually uses site speed as one metric in their search algorithm.
You may not think about tracking which tags are actually in place and increasing your site speed, but doing so should definitely be on your list of SEO action items. Google Tag Manager is a free tool that does just this.