Search engine optimization (SEO) can be an overwhelming task, however there are several tactics every business can do to increase their search engine presence. One way is to prepare a local search engine optimization strategy, which optimizes local profiles to increase organic rankings within major search engines and local directories.
According to Google, 97% of consumers search for local businesses on Google, which is why it is so critical for businesses to ensure they are represented on a local level. Here are a few tips that every business can implement to improve local SEO performance.
1. Claiming local profiles in the major search engines and local directories
By claiming all of your business profiles in Google Places, Bing Local, Yelp, Yahoo Local, SuperPages, etc, you are letting search engines know your listing is an official business listing.
2. Optimizing Your Local Profiles
In order to properly optimize your profiles, you need to determine your most valuable keywords. These keywords should be terms that a consumer would enter into a search engine in order to find your business. This can often be services or products that you offer. Ensure that you are including your valuable keywords in all descriptions and tag lines within your local profile.
3. Ensure Your Information is Accurate and Consistent
Each of your local profiles should be as accurate as possible and share the same information that is on your website. Keeping all information consistent makes it easier for search engines to index that information. The most important pieces of information are your business’s title, phone number, address, and website URL.
4. Manage and Monitor Each Listing
Search engines factor in comments and reviews when determining a local listings rank. The more comments and reviews that a listing has, the more valuable it appears to be to search engines. It is important to monitor comments and reviews made on your local profiles, respond to customer complaints, and attempt to combat negative reviews. This will not only help your standing in search engines, but as more and more consumers look to reviews to make purchase decisions, you need to make sure that you are putting your best foot forward.
Are you ready to start your local seo strategy? Contact SteadyRain's online marketing team today.