SteadyRain has acquired Smooth Fusion, a leading web development agency with headquarters in Lubbock, Texas, marking a strategic leap forward in the continued evolution of both organizations.
This acquisition brings together two established digital agencies with complementary strengths: SteadyRain’s deep expertise in digital strategy, digital marketing and artificial intelligence and Smooth Fusion’s extensive capabilities in web development, enterprise applications and accessible digital experiences. Together, the two companies are positioned to serve a broader range of clients across a wider array of industries and deliver even greater value to organizations looking to strengthen their digital presence.
As businesses continue to navigate increasingly complex digital demands, this acquisition reflects a shared commitment to helping clients grow through digital strategy, innovation and scalable technology solutions.
“We have been working to make this happen between our two firms for a long time,” said Thompson Knox, Chief Strategy Officer at SteadyRain. “Todd and I met many years ago in an industry mastermind group and shared a strong commitment to our employees and to employee ownership. The opportunity became a reality mid-2025 and conversations moved quickly to allow SteadyRain the opportunity to acquire Smooth Fusion as a sister company. Bringing more value to our collective customers and stability to our teams were the driving factors—building something bigger, together.”
“The excitement and opportunity being created already in the weeks following the deal closing are catapulting our agency group ahead of our competition in all of our target markets and target platforms. This is the blueprint for SteadyRain’s journey forward as a 100% employee-owned company actively pursuing acquisitions in the interest of continuing to expand our value proposition and geographic reach to build wealth for our current and future employee owners.”
A Strategic Move Built on Complementary Expertise
At its core, this acquisition is about alignment. SteadyRain, founded in 1999, has spent more than 25 years helping organizations improve performance and outcomes through digital strategy, digital marketing, UI/UX design, web development and bespoke, custom software solutions. Smooth Fusion, founded in 2001, has built a strong reputation for developing secure, scalable websites and applications that support long-term organizational success with a strong focus and top partner position within the Progress Sitefinity content management ecosystem.
By joining forces, the two agencies create a stronger, more comprehensive offering for current and future clients. Organizations seeking a digital partner will now benefit from a wider spectrum of services, broader technical depth and increased capacity to solve both strategic and technical challenges.
This powerful combination is especially valuable in an atmosphere where organizations are looking for partners that can do more than execute isolated projects. Modern, growth-oriented organizations need consulting partners that can connect business goals to customer experience, digital infrastructure, marketing performance and emerging technologies like artificial intelligence.
What This Partnership Means for Clients
For clients of both agencies, this acquisition opens the door to expanded capabilities without losing the expertise and service focus from the individual client contacts that they already know and trust. Clients will continue working with their current account teams, while benefiting from the added strength and resources of the larger, combined organization.
SteadyRain customers gain access to additional specialized development resources, including expertise in enterprise web applications, Progress Sitefinity content management system implementation and ADA compliance experience. Smooth Fusion clients, in turn, gain the advantage of SteadyRain’s broad strategy-first approach to digital landscapes, digital marketing, revenue growth and operational efficiency solutions.
The result is a more robust partnership model, one that can support everything from high-level strategic planning to technical implementation and long-term digital optimization and transformation.
Clients can expect benefits such as:
- Continued commitment to the existing client relationships and brand identities of both agencies
- Broader service offerings across digital strategy, digital marketing, development and AI
- Greater access to specialized technical and subject matter expertise (SMEs) across both agencies
- Enhanced ability to build scalable, engaging digital experiences from design to performance analytics
- A stronger national footprint with teams serving organizations across the country in multiple time zones
Expanding Reach While Staying True to Each Brand
Although the acquisition strengthens both companies operationally and strategically, it does not erase what makes each agency distinct.
SteadyRain has long been known for its strategy-first approach and focus on measurable digital marketing performance. This helps organizations increase revenue, reduce costs, improve efficiency and create competitive advantages. Smooth Fusion has built its reputation on delivering secure, scalable digital products with a high level of technical precision and long-term solution reliability.
That shared emphasis on practical outcomes, trusted partnerships and meaningful results is one of the reasons this acquisition makes sense. Rather than changing who they are, the partnership allows both organizations to amplify what they do best.
"Our decision to join SteadyRain came down to two things: our clients and our culture of employee ownership. We wanted to give the clients we serve access to a broader set of capabilities without disrupting the relationships and quality of work they've come to expect,” said Todd Knowlton, Founder, Smooth Fusion. “And for our employees, the culture fit was undeniable. As a fellow employee-owned company, they share our values around accountability and doing right by our clients and our team.”
Why This Acquisition Matters Now
Digital expectations are not slowing down. Organizations across industries are under pressure to modernize websites, improve digital accessibility, streamline user experiences, connect systems more effectively and explore the role artificial intelligence can play in driving efficiency and growth.
At the same time, many businesses are seeking fewer, more capable partners; agencies that can bridge the gap between strategy and execution. This acquisition reflects that market reality.
By combining SteadyRain’s digital strategy and marketing strengths with Smooth Fusion’s advanced web development expertise in multiple platforms and technologies, the partnership creates a more complete solution for clients navigating digital transformation. It also reinforces SteadyRain’s continued investment in expanding and improving its offerings across digital strategy, digital marketing, web development, and artificial intelligence.
About SteadyRain
SteadyRain is a 100% employee-owned, St. Louis-based, full-service digital agency with more than 25 years of experience helping businesses achieve measurable results.
The agency specializes in helping organizations increase revenue, reduce costs, and improve efficiency through a strategy-first model that combines digital marketing and digital strategy with website design, web development, and custom software development.
From building scalable websites and intuitive applications to launching data-driven campaigns, SteadyRain focuses on delivering practical digital solutions that move organizations forward.
“As we moved through due diligence,” says Knox, “we realized just how well the puzzle pieces fit together to make a much richer and more vibrant offering for both of our respective customer rosters. And after introductions across the leadership teams we realized that, as a 100% ESOP very much dedicated to the organization being a perpetual motion machine that can sustain for the long term, the fusion (no pun intended) of these two teams provided additional access to top talent, immediately, to help sustain the organization for the long term. Not only did this make sense for one set of employee owners, but for both teams of employee owners.”
About Smooth Fusion
Founded in 2001, Smooth Fusion converted to a minority ESOP in 2021. Its team of employee owners helps organizations create websites and applications that are secure, scalable, and designed for long-term success.
Based in Lubbock, Texas, Smooth Fusion’s team includes specialists in strategy, business analysis, project management, software engineering, web development, and design. Over the years, the agency has completed more than 2,000 projects for clients in 29 states, the District of Columbia, and at least six other countries.
Smooth Fusion is especially well known for its expertise in Progress Sitefinity CMS-driven websites, ADA compliance, and enterprise web applications—areas that are increasingly important for organizations seeking high-performing, accessible, and future-ready digital experiences.
Looking Ahead: Building the Future of Digital Solutions
The acquisition of Smooth Fusion represents more than growth for SteadyRain. It represents an intentional expansion of expertise, reach, and capability at a time when organizations need digital partners that can think strategically, execute effectively, and adapt to an evolving landscape.
For both companies, this partnership is an opportunity to build on proven strengths. For clients, it creates access to a broader, more integrated set of services designed to support long-term digital success.
As SteadyRain and Smooth Fusion move forward, together, the focus remains the same—helping organizations create better digital experiences, solve complex challenges and drive meaningful business outcomes.
If you’re looking for an agency that can elevate your digital footprint, fire up your lead engine and deliver real results, contact one of our Digital Strategists today.
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