Portfolio > Digital Marketing Campaigns

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Build-A-Bear Website Technical SEO Analysis

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Website SEO Transition Strategy

During a continued decline in organic search traffic and revenue generated through organic search, Build-A-Bear Workshop was in need of a strategic SEO partner that would be able to provide a clear and actionable SEO strategy to improve online revenue through organic search.

As a result of an in-depth discovery phase, SteadyRain provided Build-A-Bear Workshop with a comprehensive SEO Site Analysis, which provided a detailed outline of those areas most affected by organic search and recommendations on how to improve search engine visibility. SteadyRain has continued to provide Build-A-Bear Workshop with SEO strategy and campaign management for over 18 months with a focus on increasing qualified organic web traffic directed specifically toward product pages within the Ecommerce website.

As a strategic partner, SteadyRain also provided Build-A-Bear Workshop with a SEO transition strategy as they integrated their entire catalog into a new E-commerce data management platform. SteadyRain provided a SEO strategy to ensure that the newly launched website would not lose value in search engines and/or lose organic search traffic which are extremely common whenever a business launches a new website. Through SteadyRain’s recommendations and strategy implementation, the Build-A-Bear Workshop website was transitioned successfully and went on to experience an 20% increase in revenue generated through organic search traffic in the fourth quarter of 2013 when compared to the fourth quarter of 2012.

SteadyRain continues to improve the organic search visibility of the Build-A-Bear Workshop website through active content optimization, strategy development and implementation, and integration with other vendors to meet the growing demands of the online retail industry.

Contact SteadyRain to learn more about our digital marketing strategies.

Project Successes

  • Increased organic traffic following relaunch
  • Increased online revenue by 20%
  • Increased organic traffic to product pages by 28%