Portfolio > Digital Strategy: Information Architecture & Website Strategy

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Digital Strategy for Lake of the Ozarks CVB

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Services rendered for this project:
Web Consulting and Spark:Tourism Implementation Planning

The Lake of the Ozarks CVB sought a website strategy to refresh and improve its current website and create new ways to focus visitor attention and increase engagement. Following an extensive consulting period, SteadyRain presented a digital strategy for the organization with the following deliverables:

  • Detailed wireframes focused on improving the visitor experience
  • New sitemap to allow for a streamlined visitor experience
  • Focused, audience-specific content and landing page recommendations
  • Features aimed at increasing site speed and eliminating the need for plugins
  • A long-term Strategic Plan outlining a multi-phase approach and long-term development goals
  • Functional specifications for the initial Phase of project development
  • Experiential exploration for various audiences and visitors for a custom content experience
  • Monetized media placement and ad management opportunities

Following this comprehensive consultation, the Lake of the Ozarks CVB had a more thorough understanding of its online goals and chose to move forward with a unique SteadyRain website solution, Spark:Tourism.

Contact SteadyRain to learn more about our successful digital strategy.

Project Successes

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  • Completed organization goals and site needs discovery
  • Developed new site features to increase ad revenue from website
  • Developed functional wireframes and specs to ensure accurate deliverables and timeline
  • Selected flexible Orchard CMS solution based on client's data needs