What is Search Engine Marketing?
Search engine marketing (SEM) generally includes two areas of focus: search engine optimization (also known as organic listings) and paid search (or Pay Per Click/PPC).
These services should be available at any search engine marketing agency and are a standard service offering at St. Louis based digital agency, SteadyRain.
Search engine optimization (SEO) targets the “organic” area of the search results page, often referred to as the “natural” listings. It is referred to in this way because search engines determine which web pages are displayed and puts them in order from most relevant to least.
A company or individual cannot pay to have a web page displayed in the organic results; they must earn the right to be there. This is done by being the most relevant for a particular search term, usually referred to as a “keyword” or “key phrase.”
A search engine marketing agency, such as the St. Louis based agency SteadyRain, can help your company achieve these results.
Paid search, or Pay Per Click (PPC), is an advertising model that enables a business to bid on targeted keywords. The advertiser only pays when someone clicks on their ad. These are usually text ads that appear above, and to the right of, the organic listings. As another service provided by a search engine marketing company, such as SteadyRain, this can be a very quick and effective way for a business to drive qualified traffic to their website.
Begin your next project with a search engine marketing company that has the knowledge and experience to deliver results.
Contact SteadyRain to answer the question "What is Search Engine Marketing?!" Discover our approach to SEM and begin optimizing your company's website for potential customers!