Boyd Specialty Sleep Partners with SteadyRain to Provide National Online Marketing Strategy

ST. LOUIS – August 31, 2011– SteadyRain, an award-winning digital agency located in St. Louis, Missouri, announces its partnership with Boyd Specialty Sleep for the development of an ecommerce solution in conjunction with the implementation of an online marketing strategy.
 
Boyd Specialty Sleep, a national manufacturer and importer of specialty sleep products based in St. Louis, Missouri, desired the help of a St. Louis-based agency to provide a holistic internet solution, which could not only offer the development of a high-quality, user-friendly ecommerce website but also provide ongoing search engine marketing strategy. SteadyRain was selected by Boyd Specialty Sleep as the local agency to provide the necessary solutions.
 
“We are pleased to begin the process of building www.BoydLatexMattresses.com into a leading ecommerce mattress site,” said Boyd Specialty Sleep President, Dennis Boyd. “This is an important piece of our Marketing Strategy to build Boyd Natural Flex into a national brand.”
 
The website will not replace the existing Boyd Specialty Sleep site, but serve as an added resource, which will provide additional information and a sales channel pertaining to the Latex mattress product line. As a result of the product offerings on the website, online marketing efforts will focus on a national audience. This targeted approach will allow for further expansion and awareness of Boyd Specialty Sleep’s product offerings, specifically through search engine optimization and pay-per-click efforts, which will include social paid search campaigns.
 
“We are honored to win the trust of Boyd Specialty Sleep, a staple in the Missouri business community. Ecommerce is one of our core-competencies. We’re excited to get a professional, intuitive design in place, so we can begin driving targeted traffic to their website through search marketing and social media,” said Eric Baggett, Director of Online Marketing.