Waterways Journal sought a website featuring enhanced design and intuitive navigation. The news journal also requested a simple content management system for its staff so that online content could be easily updated, allowing for increased audience and visitor engagement. SteadyRain began work on website development on the DontNetNuke (DNN) platform in early June.
“While working with Waterways Journal, it was important to review the existing website challenges and then formulate a solution that would provide a clean, intuitive and easy to navigate website,” commented Joe Marcallini, SteadyRain Vice President of Internet Strategy. “Our goal was to de-clutter the home page, allow for ample details about the organization, and install a professional content management system that the staff could easily use to keep the content on the site fresh.”
Other strategic updates to expand on its visitor base include population of current content, additional page creation, DNN module development and Google Analytics support.
“We are very excited to present a more user friendly site to our readers,” said Heather Ervin, communications manager at The Waterways Journal. “We feel DNN was the perfect solution to our online needs as far as presenting a site that we are proud of to our customers, and one that will better serve our needs from a business perspective.”
SteadyRain and Waterways Journal expect a successful website launch by the end of the summer and anticipate increased traffic and audience engagement following the changes in design and staff management capabilities.