SteadyRain announces the launch of www.dentwizard.com, a freshly-designed website that allows automotive reconditioning industry-leader, Dent Wizard, to cater to both its consumer and business customers.
Built using DNN Evoq™ Content, the website helps Dent Wizard bridge audience connections through custom content, calls-to-action and custom web forms. Its efficient content management system allows the Dent Wizard digital marketing team to quickly and effectively update site content, increasing opportunities for target audience connections.
“Your corporate website is the key to your marketing success. DNN Evoq Content gives companies like Dent Wizard a rock-solid, intuitive platform for creating a slick, responsive website that increases customer engagement and retention rates,” said Will Morgenweck, Vice President of Product Management, DNN. “Evoq Content was designed with the digital marketer in mind, providing an easy-to-use system for creating and editing Web pages and uploading content.”
By combining its two B2C and B2B websites, Dent Wizard can now concentrate its online resources in one place, minimizing audience miscommunication and enhancing digital marketing efforts. For example, customized contact forms provide each potential or existing customer with relevant content while efficiently channeling form information to the correct Dent Wizard department, cutting overall internal processing costs and customer response time. This effectively improves the lead generation and management process for internal teams, allowing the company to provide more streamlined service for potential customers quickly.
“Our goal was to integrate a scalable content management platform to aid the communication of all aspects of the Dent Wizard marketing objectives,” said Joe Marcallini, SteadyRain Partner. “Meeting with multiple subject matter experts, as well as the marketing and IT team staff, assisted us in the successful roll out of the new design and messaging strategies.”
To further enhance the overall online experience, the DNN Evoq Content website solution features a responsive design, so visitors can quickly get the answers they need to their auto damage issues, from any and every device.
“My team and I greatly enjoy working with SteadyRain and are very pleased with our new website. Our enhanced digital strategy, which SteadyRain helped us build through our consulting engagement, was implemented smoothly and efficiently,” said Christine Lifka, Dent Wizard Director of Marketing. “Our business has already been positively impacted by its launch, and we’re excited to better serve our customers online.”
To support the new website once live, SteadyRain also provided online marketing support. The team completed strategic keyword research, utilizing its proprietary Keyword Valuation Index process to determine the best options for Dent Wizard. The online marketing department then created more than 75 pages of optimized copy for the new website, increasing its ability to rank within search results. The team also facilitated content merging between the two combined original websites to strengthen Dent Wizard’s online resources and ability to rank.
To learn more about the enhanced digital strategy SteadyRain provided for Dent Wizard, explore the completed website solution www.dentwizard.com or the agency's digital portfolio.