SteadyRain, a St. Louis based digital strategy, web development and digital marketing agency, announces the win of the Academy of Interactive & Visual Arts 2015 Silver Communicator Award in the category of Travel & Tourism. SteadyRain has been honored for its marketing website development for the Lake of the Ozarks, the Midwest’s premier lake resort destination located in the heart of Missouri.
The Lake of the Ozarks sought out SteadyRain for a website strategy to refresh and improve its current website. The goal was to create new ways to not only focus visitor attention but also to increase engagement. Through an extensive consulting process, SteadyRain’s unique strategy focused on audience-specific content and landing page recommendations as well as aiming at features to increase site speed and eliminate the need for plugins.
Following this comprehensive consultation, the Lake of the Ozarks had a more thorough understanding of its online goals, which lead to the decision to move forward with SteadyRain their unique website solution, Spark:Tourism.
Spark:Tourism is a fully customizable, powerful travel-industry Content Management System aimed specifically at tourism for convention and visitor organizations (CVAs, CVBs and CVCs). This solution allows for enterprise features on a budget while combining cutting-edge content management with industry-specific, centralized data management tooling.
“We are very proud of the work that we were able to accomplish for the Lake of the Ozarks,” said Partner and Digital Strategist, Thompson Knox. “The Lake area is a key part of Missouri’s tourism offering and it has been a huge opportunity to deliver for one of the most innovative convention and visitor’s bureaus in the State. Thank you to the entire team for their support!”
The Communicator Awards are judged and overseen by the Academy of Interactive & Visual Arts (AIVA), a 600-member organization that recognizes outstanding work within traditional and interactive media.
SteadyRain is a privately held, St. Louis-based Internet strategy, design and development firm that works closely with each of its clients to create unique and profitable Internet strategies through consulting, strategic planning, website design and development, online marketing solutions, web application development and mobile application development. SteadyRain has been helping businesses and organizations develop their online strategies, increase revenue, and decrease costs since 1999, having worked with clients such as Build-A-Bear Workshop, Hunter Engineering, the Missouri Division of Tourism, Nestle Purina, Novus International, and Washington University. For more information about SteadyRain, please visit www.SteadyRain.com.