When you visit Google to complete a search, do you notice the difference between paid and unpaid search results? Most don’t.
The search engine and its competitors are trending toward placing more pay-per-click advertising at the top of the page and along the right sidebar, making it increasingly difficult for even the highest ranking organic results to take up as much real estate in the search results set.
Google continues to make the majority of its profit on pay-per-click advertising, and for most businesses, SEO isn’t enough. If your content ranks well but your business is still struggling to beat the slew of ads on the first page, it’s time to consider a supporting search engine marketing (SEM) campaign.
SteadyRain’s Approach to Search Engine Marketing
Our search engine marketing (SEM) team creates pay-per-click (PPC) strategies to leverage our clients’ full umbrella of digital marketing channels. We consider their overall marketing efforts as a whole to develop a consistent and supportive pay-per-click advertising strategy.
From audience types to locations of specific product promotions and pushes, we keep our search engine marketing (SEM) clients’ overall marketing and business goals at the forefront of our pay-per-click advertising strategy.
Unlike many other search engine marketing companies, to ensure we serve our clients first and foremast, our management fees don’t depend on clients’ media spend. Instead, our search engine marketing (SEM) team charges one flat hourly fee for our services.
By eliminating incentivized client media spend, we can effectively focus on creating the best, most effective campaign direction for our clients. We don’t care if you spend $500 per month or $5,000 per month – we focuses on building a successful return on investment for your search engine marketing campaign budget.