When you visit Google to complete a search, do you notice the difference between paid and unpaid search results? Most don’t.

The search engine and its competitors are trending toward placing more pay-per-click advertising at the top of the page and along the right sidebar, making it increasingly difficult for even the highest ranking organic results to take up as much real estate in the search results set.

Google continues to make the majority of its profit on pay-per-click advertising, and for most businesses, SEO isn’t enough. If your content ranks well but your business is still struggling to beat the slew of ads on the first page, it’s time to consider a supporting search engine marketing (SEM) campaign.

SteadyRain’s Approach to Search Engine Marketing

Our search engine marketing (SEM) team creates pay-per-click (PPC) strategies to leverage our clients’ full umbrella of digital marketing channels. We consider their overall marketing efforts as a whole to develop a consistent and supportive pay-per-click advertising strategy.

From audience types to locations of specific product promotions and pushes, we keep our search engine marketing (SEM) clients’ overall marketing and business goals at the forefront of our pay-per-click advertising strategy.

Unlike many other search engine marketing companies, to ensure we serve our clients first and foremast, our management fees don’t depend on clients’ media spend. Instead, our search engine marketing (SEM) team charges one flat hourly fee for our services.

By eliminating incentivized client media spend, we can effectively focus on creating the best, most effective campaign direction for our clients. We don’t care if you spend $500 per month or $5,000 per month – we focuses on building a successful return on investment for your search engine marketing campaign budget.

We start every pay-per-click advertising campaign with a consulting engagement to uncover our client's specific marketing and business goals. Our team discusses target audiences, existing digital marketing efforts and active keyword strategies to start building a foundation for a successful campaign.

We use these insights within our next step of keyword research to develop a solid list of search queries. Our team then narrows down potential keywords through our proprietary Keyword Valuation Index (KVI) process, which evaluates and ranks each option with a variety of criteria to build an objective list of high-performing, conversion-ready campaign keywords.

Our next step outlines the search engine marketing campaign parameters – locations to include or exclude, proximity targeting, search intent limitations and more. We focus on outlining clients’ most important target audiences and then refine campaign radius to hone in on those most likely to convert.

Each step of this process, of course, includes client checkpoints to ensure we’re all on the same page. This saves everyone involved time and money by minimizing issues mid-campaign.

Start planning your search engine marketing campaign by talking to a team member today.

Our digital marketing team members are more than technical SEO and SEM experts – they also double as talented and creative copywriters. These dual strengths allow our team to build successful pay-per-click ad copy that engages clients’ target audiences and compels them to click.

Every ad element matters – from an enticing headline to informative content to a strong call-to-action, our team packs each ad with unique sales propositions and reasons for target audiences to convert.

To ensure our search engine marketing strategies stay focused on clients’ overall marketing and business goals while effectively reaching distinct audiences, we thoroughly test each ad and only move forward with top performers. Our SEM team emphasizes building the strongest campaign possible prior to launch. Contact our digital marketing team to learn more about what sets our ads apart from the competition.

Our SEM team doesn't launch our clients campaigns and walk away, only to return when the budget runs out. We check in on campaigns daily, evaluating performance and adjusting ad copy, bids and budgets as needed. If our SEM team determines a campaign just isn't working, we pause it and go back to the drawing board to focus on a new strategy.

We offer an incredibly flexible search engine marketing strategy – we can implement adjustments within one business day to mirror a rapidly-changing integrated marketing campaign.

This is especially critical for retailers who, for example, may decide to run a one-day special to burn off remaining inventory. Our team can turn around a quick campaign strategy to help a client's online marketing shift gears to reflect changing business priorities. 

Connect with a member of our digital marketing team to learn more today.

Sometimes strategies and priorities don’t return the desired results for a search engine marketing (SEM) campaign. When that happens, we refuse to shift around the data to put us in better light. We stress transparency in our client relationships, and we’ll be the first to admit something isn’t working.

Our clients’ success is critical to our own, and we focus on their overall pay-per-click advertising return on investment above all else.

Daily campaign maintenance helps our SEM team keep budget loss to a minimum. We aren’t afraid to pause a campaign and contact our clients to let them know we’d rather go back to the drawing board than let their media spend go to waste.

Our reporting reflects this transparency. Every detailed monthly report comes with an action plan on how we plan to improve the SEM campaign to drive better traffic and increase website conversions.

Contact our digital marketing team today to learn more about our reporting process and how we customize it for each client.

Give your digital marketing strategy a boost and start driving more conversion-ready traffic to your website with an effective pay-per-click advertising campaign.

Contact our search engine marketing team to get started today.

We build PPC strategies that drive quality traffic to increase your ROI, not your media spend.

Contact us today.

We deliver a 4-1 ROI with Dent Wizard's PPC Campaign.

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Trusted Google Partner

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