How many digital marketing channels does your business leverage?
Do you have a consistent, integrated marketing strategy across all of them?
Most marketing teams split the online marketing responsibilities between channels – one person handles SEO, another PPC, another social media and yet another, public relations. This, unfortunately, often creates a disconnection in messaging and audience targeting.
In other words, everyone is saying different things. This dilutes the overall brand message, making it less effective and confusing target audiences. Integrated online marketing can help.
To help our clients avoid these types of issues, we provide guidance on integrated marketing efforts across all channels. Our online marketing team starts with a consulting engagement to effectively understand clients’ specific business goals, target audiences and content schedules.
We then take this knowledge to develop a cohesive, integrated online marketing and messaging strategy for each channel – SEO, Content Marketing, PPC, E-Commerce product descriptions, Social Media, Public Relations, Email Marketing and more. Integrated online marketing is about bringing everything together into a single package that serves numerous purposes. An integrated marketing approach works.
These integrated marketing strategies increase message impact and target audience engagement, effectively driving more website traffic and increasing online conversions.