Understanding a client's business, their target audiences and decision makers' triggers is essential to building an online marketing and website strategy that will drive leads and generate revenue.
– Thompson Knox, Executive Vice President
As the Internet continues to change the way people do business and get news, taking your business online just isn’t enough anymore. As the Web constantly grows and changes, it is crucial for businesses to employ an innovative Internet Strategy through the engagement of web consulting that will not only provide search engine marketing tactics, such as paid search and search engine optimization, to help a company be found online, but succeed in this ever-growing, changing, and competitive field.
The solution is to employ an Internet Strategy that encompasses the “big picture.” SteadyRain’s internet strategists will work with you from the beginning of a web consulting engagement to the end result - a long term solution that fits your needs. Your Internet Strategy should leverage the power of online marketing, while ensuring that your website is created with your audience in mind. SteadyRain believes that your Internet Strategy must demonstrate a return on investment (ROI). From decreasing costs to increasing revenue, SteadyRain's internet consulting services will develop a strategy that works right for your business.
Through effective web consulting, we, at SteadyRain, employ a hands-on approach to help both new clients with their initial Internet Strategy needs and existing clients generate fresh ideas that will move them in new directions with their already existing strategies. Our innovative approach is based on a concept called Joint Application Design/Development (JAD).
How JAD works with your internet strategy
JAD is a collaborative method used to discover individual project goals while quickly and accurately gaining approvals and feedback from the client. This concept was originally developed by IBM thinkers in the late 1970s. JAD process was specifically designed to bring IT professionals and end users of largely varying backgrounds and opinions together in a productive and creative environment.
In the late 1990s, SteadyRain made the decision to adopt a stylized JAD internet consulting process whereby project scope would be discussed in great detail before production begins. Over the last several years, the JAD web consulting process has proven that approaching complex problems “with clients” instead of “for clients” provides a dramatic increase in SteadyRain’s ability to meet its on-time, on-budget, and in-scope pledge.
How does effective Internet Consulting work?
SteadyRain recognizes one of the greatest benefits of a well planned and thought-out Internet Strategy is the ability to create specific campaigns that are targeted, controllable, and measurable. We have also established that our process is flexible enough to be applied to nearly all types of internet consulting in which SteadyRain engages with clients including:
The importance of SteadyRain's consulting
When we begin the process of developing a cohesive internet strategy, it's necessary to provide both in-depth and hands-on web consulting. This is part of SteadyRain’s commitment to each and every client. With each engagement, SteadyRain offers a unique scope of work that is designed specifically for that client and is presented at an internet consulting kick-off meeting.
As part of the consulting engagement, SteadyRain may provide the following deliverables:
- Business Overview
- Market Overview
- Audience Overview
- Competitive Marketplace Intelligence
- Strengths, Weaknesses, Opportunities & Threats Analysis in Marketplace
- Project Stakeholder Identification
- Process or Product Specialist Identification
- Ideation of Strategies to Increase Profits, Decrease costs, Increase Efficiencies and/or Create a Competitive Advantage in the Marketplace
- Evaluation and Prioritization of Ideated Strategies
- Search & Rescue: Website Retrieval & Online Asset Management
Contact SteadyRain to begin a web consulting engagement & develop an Internet Strategy that is designed to work for your organization!