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Landmark Bank Digital Marketing Management

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Services rendered for this project:
SEO Strategy & SEM Campaign Management

SteadyRain was tasked with increasing organic search visibility, providing clear and transparent reporting, and increasing web traffic via paid search in Google.

SteadyRain began by performing a detailed site analysis to determine the strengths and weaknesses of Landmark Bank’s current website. Based on this comprehensive analysis, SteadyRain provided Landmark Bank with a SEO Road Map that clearly outlined a course of action for the coming year. SteadyRain’s Digital Marketing Team performed targeted keyword analysis to determine the most impactful keywords that would support SEO best practices as well as high conversion terms for Landmark Bank’s Paid Search (PPC) campaigns, while looking for overlap to lower cost per click.

SteadyRain increased Landmark's paid traffic by over 360%, while lowering cost per click, improving position, and increasing organic traffic by over 30% month over month.

SteadyRain provides Landmark Bank with concise and transparent reporting to ensure all parties are fully informed of the daily activities of SteadyRain’s Digital Marketing Team and its efforts to increase Landmark Bank’s online brand visibility.

As a result of these efforts, SteadyRain was honored with a Best In Class TAM award for the Landmark Bank paid search campaign.

View the completed website:www.landmarkbank.com

Contact SteadyRain to learn more about our digital marketing strategies.

Project Successes

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  • Increased paid traffic by more than 360%
  • Cut costs with non-incentivized fees and strategic bidding process
  • Increased organic traffic by more than 30% month over month