Portfolio > Digital Strategy: Information Architecture & Website Strategy

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Digital Strategy for Dent Wizard



Services rendered for this project:
Our Strategy Drives Long-Term Success for Dent Wizard

As an international brand Dent Wizard was in need of a digital brand overhaul that would allow them to consolidate multiple web properties and enhance consumer engagement while being able to communicate their message to multiple audiences, across devices.

SteadyRain began with a consulting period to better understand Dent Wizard’s target audiences, strategy needs and the objectives they wished to accomplish with the new website. Dent Wizard offers both B2B and B2C services, so it was incredibly important to understand the nuances of each target market for both static web content, content marketing execution and Dent Wizard’s social media strategy. 

Using insights from the web consulting engagement, the SteadyRain web development team built a website featuring audience dashboards, responsive design and expedient customer connection to Dent Wizard's customer service teams. This bespoke structure allows the Dent Wizard marketing team to efficiently update digital content, helping them bridge audience connections through custom content, web forms and calls-to-action.

To ensure the website's success at launch, the digital marketing team provided an audience analysis as well as comprehensive keyword research for search engine optimization and copy writing.

SteadyRain also provided campaign research and development for regional pay-per-click campaigns for the newly created Wheels locations, allowing the Dent Wizard team to effectively target specific locations and audiences.

SteadyRain supported these efforts with a social media strategy, including development of account guidelines, an audience analysis, messaging strategies and identification of advertising opportunities.

Once launched, the SteadyRain digital marketing team immediately began to help the Dent Wizard team market its new digital resource. SteadyRain continues to provide Dent Wizard with ongoing search engine optimization of the current website both on-and-off page, along with effective content marketing, paid search management and Facebook advertising management. SteadyRain is also working with Dent Wizard to improve its visibility in local search on Google and other popular local search outlets. 

Contact SteadyRain to start enhancing your digital strategy today.

Project Successes

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  • Newly Designed Responsive Website in an Easy to Use CMS
  • 75% Increase in Organic Traffic Year-Over-Year
  • 64% Increase in Web Form Completions during May 2015 compared to baseline launch
  • 5000% increase in engaged users on Facebook, with organic reach improving by 3,192% year-over-year
  • 420% increase in Facebook audience (likes) year-over-year
  • Sustained Paid Search Conversion Rates of above 8%