Portfolio > Digital Strategy: Information Architecture & Website Strategy

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Digital Strategy Partnership with Mallinckrodt Institute of Radiology

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Services rendered for this project:
Consulting for Website Redevelopment and Enhanced Digital Strategy

SteadyRain partnered with the Mallinckrodt Institute of Radiology (MIR) for digital strategy and to efficiently outline future web development. Together, the two organizations reviewed MIR's business objectives, target audiences and offered services to discover new opportunities in the digital realm and identify key audiences for the organization.

During this consulting engagement, SteadyRain uncovered specific content visitors seek from this best-in-class radiology health care, educational and research organization and then provided direction for strategic design and website development aimed at driving patients to the experts at MIR rather than to local competitor organizations. Our online marketing team also provided assistance with search engine optimization strategy and keyword research for the new website.

View the completed digital solution here: https://www.mir.wustl.edu/

Contact SteadyRain to learn more about our successful digital strategy.

Project Successes

  • Completed client discovery and provided competitive insights presentation
  • Completed functional wireframes and information architecture for new site strategy
  • Identified content type strategies for complex inter-relational data and content
  • Engineered data design and custom module solutions for DNN Evoq Content

Press Releases

SteadyRain Partners with Mallinckrodt Institute of Radiology at Washington University School of Medicine for Digital Strategy
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