After the overwhelming success with the national Road Trip Rewards mobile marketing campaign, the natural next step was to provide website visitors a mobile-optimized experience that provided the same benefits as VisitMO.com in the palm of their hands as on home computers. Now, making travel plans for both local and out-of-state visitors is accessible no matter where they are located.
One important feature for the mobile site is the enhanced search functionality. Because it is for the on-the-go visitor, the user will decide how to narrow the search based on the location of an event, for example. This will be accomplished by selecting the destination’s region or city, zip code, or by utilizing the mobile device’s location to define their search.